There is a Hitchcock-like vibe to the Jil Sander Spring 2012 campaign that will inspire as many shivers as it does stylishly vintage wardrobes. Influenced by the classic '40s silhouettes of the label's spring 2012 collection, this ad campaign chooses a more mysterious theme in place of the typical glamorous Hollywood or housewife one.
The Jil Sander Spring 2012 campaign was shot by fashion photographer Willy Vanderperre. Comprised of both color and monotone shots, these four print ads are definitely a tribute to the film noir era. Each one relies heavily on dark shadows to convey a sense of suspense that works to add more anticipation to the release of this line.
Starring models Natasha Poly and Daria Strokous, the Jil Sander Spring 2012 campaign was styled by Olivier Rizzo.
Broken Glass Fashion Ads
Jil Sander Spring 2012 Campaign Stars Natasha Poly and Daria Strokous
Trend Themes
1. Vintage-inspired Fashion Ads - Fashion campaigns draw inspiration from classic styles of the past to create unique and memorable ads.
2. Mystery-themed Campaigns - Fashion brands incorporate elements of suspense and intrigue in their ad campaigns to build buzz and interest in their products.
3. Monochrome Advertising - Brands opt for black and white visuals to create a striking and timeless look for their products.
Industry Implications
1. Fashion - Fashion brands are using innovative and creative approaches to their ad campaigns to stand out in a crowded market and build brand loyalty.
2. Advertising - Marketers are exploring new and exciting ways to create visually stunning and compelling ad campaigns that resonate with consumers.
3. Photography - Photographers and visual artists are finding new ways to use lighting, shadows, and unique color schemes to create captivating and memorable visuals for brands.