Remixed MOD Menswear

This Jil Sander Fall Collection Embodies an Aesthetic of Clean Minimalism

The Jil Sander Fall 2014 menswear collection is a contemporary take on MOD menswear looks from the 60s. The sleek and streamlined collection boasts iconic staples like the skinny suit, the patent leather jacket and the oversized sweater, all garments that fit with Jil Sander's clean-cut brand aesthetic.

After Raf Simons' glorious run at the label, the company's founder Jil Sander decided to re-position herself as the brand's creative director. Despite of some involvement in her brand, the designer was not responsible for the pieces from the Jil Sander Fall 2014 menswear collection and instead gave a group of the brand's in-house designers creative freedom when it came to the range. Overall, its aesthetic is sleek and effortlessly elegant, making it a success for the turbulent fashion house.
Trend Themes
1. MOD Menswear Revival - Reviving classic 60s MOD menswear styles with a modern minimalist twist opens up opportunities for fashion brands to cater to a nostalgic audience while also creating a unique aesthetic.
2. Clean-cut Brand Aesthetics - Exploring clean-cut and streamlined brand aesthetics like Jil Sander's creates an opportunity for companies to create a signature look that is both timeless and modern.
3. In-house Design Teams - Allowing in-house design teams to take creative control of collections, with guidance from a brand's founder or creative director, can lead to fresh and innovative perspectives on an already established brand.
Industry Implications
1. Fashion - Fashion brands can utilize the nostalgic appeal of classic menswear styles from past decades to attract a market that is interested in contemporary takes on classic looks.
2. Retail - Retail brands can establish a recognizable and signature aesthetic, similar to that of Jil Sander, to create a unique and memorable shopping experience for their customers.
3. Design - Organizations within the design industry can initiate a shift towards in-house design teams, allowing for the growth of creative talents and producing a wider range of original design ideas.

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