There is a bleak and somber mood in the Jil Sander AW11 ad campaign that seems to reflect the seasons that it is advertising. I find it strange that the there is a subdued quality to the jewel-toned fashion featured in the print ads as well. The dark and moody vibe is potent.
There is a mysteriousness in the Jil Sander AW11 campaign that makes it captivating. The bright clothing then steals attention from consumers. Not to mention, the stellar makeup artistry done by Peter Philips is intriguing.
I especially like the subtle twinkling lights in the background of the Jil Sander AW11 campaign, which conjure up images of winter holidays.
Somber Fashion Shoots
The Jil Sander AW11 Ad Campaign is Dark and Moody
Trend Themes
1. Bleak and Somber Fashion - Opportunity for brands to explore dark and moody aesthetics in their ad campaigns.
2. Mysterious Fashion Campaigns - Creating captivating and intriguing campaigns through elements like makeup artistry and subtle details.
3. Winter-inspired Fashion - Incorporating holiday themes and imagery into fashion campaigns for a seasonal touch.
Industry Implications
1. Fashion - Fashion brands can experiment with somber aesthetics and create captivating campaigns.
2. Makeup - Opportunity for makeup artists to showcase their skills in creating intriguing and mysterious looks for fashion campaigns.
3. Holiday Marketing - Brands can incorporate winter holiday themes into their fashion campaigns for a festive and seasonal appeal.