Jijibaba is a new fashion label from Spanish designer Jaime Hayon and British designer Jasper Morrison. The brand is set to launch at the London Dover Street Market retailer, and it will include 38 menswear items designed by the two founders.
The first collection is called 'Items 1-38', and they show the differences between Hayon and Morrison. Hayon, on the one hand, opts for bright patterns and bold graphics, while Morrison employs a "super-normal" style that's simple and understated.
Though Jijibaba is currently a twosome, the designers expect to expand the roster as they introduce new clothing. The menswear will be designed to reflect the personal tastes and styles of the various collaborators tapped for the brand.
Exclusive Evolving Menswear Brands
Jijibaba is a New Label from Jaime Hayon and Jasper Morrison
Trend Themes
1. Collaborative Fashion - The trend of designers collaborating to create new fashion brands, allowing for a blend of individual styles and perspectives.
2. Personalized Menswear - The trend of creating menswear items that reflect the personal tastes and styles of individual collaborators, allowing for customized pieces with a unique touch.
3. Super-normal Style - The trend of simple and understated designs, as seen in Jasper Morrison's contributions to Jijibaba, which focuses on functionality and practicality over excess.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of collaborative fashion by partnering with designers to create new brands and expand their offerings.
2. Menswear - The menswear industry can capitalize on the trend of personalized menswear by offering customized pieces that reflect the personal styles of individual customers.
3. Retail - The retail industry can incorporate the trend of super-normal style by curating a selection of simple and functional designs that prioritize utility over aesthetics.