New Balance is leaning into winter with the launch of its new Jewel-Toned 990V2 sneakers.
The latest version of New Balance's popular 990V2 silhouette first appeared on Instagram and surprised fans as one of the brand's funkiest colorways yet. The new 990V2 sneakers feature various jewel tones of deep purple and pink, with contrasting orange details. In addition to the bright colors, the sneakers also feature light mesh layers and smooth suede overlays that fit with the overall winter vibes. To round things out, New Balance's ‘N’ logo comes in a striking orange, while a cream-colored midsole ties it all together.
New Balanced Jewel-Toned 990V2 sneakers to set to launch on January 12, 2023, and will be available from the brand's online store.
Jewel-Toned Suede Sneakers
New Balance Debuted New Jewel-Toned 990V2 Sneakers
Trend Themes
1. Jewel-toned Sneaker Trend - As jewel-toned sneakers gain popularity, companies can explore new colorways and collaborations with luxury brands.
2. Winter Sneaker Trend - With the popularity of winter sneakers growing, there is an opportunity for companies to create specialized collections for winter sports and activities.
3. Social Media-influenced Sneaker Trend - As social media becomes a prominent way to launch products, companies can leverage influencers to increase excitement around exclusive releases.
Industry Implications
1. Footwear Industry - As jewel-toned sneakers trend up, footwear companies should consider experimenting with new colorways and collaborations to stay relevant.
2. Luxury Fashion Industry - As jewel-toned sneakers become more popular, luxury brands can capitalize on collaborations to tap into the growing streetwear trend.
3. Athletic Industry - With the trend towards winter sneakers, athletic companies can expand into specialized collections for winter sports like skiing and snowboarding.