MaeMarie Wraps is a new brand that specializes in elegant jewelry wraps, each "100% focused around [a] personal intention." The products serve as a reminder of "what is divine in us: our desire for well-being using our own mindfulness," as MaeMarie CEO and Co-Founder Angela Plachta puts it.
The designs of the jewelry wraps are minimalist and elegant in aesthetic. Each piece is individually hand-strung in the United States, featuring a strong nylon cord that ensures durability, as well as a unique selection of beads—from European Glass Beads to 24kt Gold-Plated/Sterling Silver Beads and Vermeil Gold/925 Sterling Silver Beads.
With their timeless and versatile design, the jewelry wraps are perfect for any occasion and can be work on the neck, wrist, ankle, and fingers.
Intention-Focused Jewelry Wraps
MaeMarie Wraps' Collections are Hand-Strung and Uniquely Sourced
Trend Themes
1. Intention-focused Jewelry - Disruptive innovation opportunity: Create personalized jewelry that incorporates individual intentions, reflecting the growing interest in mindfulness and well-being.
2. Hand-strung Accessories - Disruptive innovation opportunity: Develop unique handcrafted accessories using strong nylon cord and a diverse selection of beads, catering to the demand for personalized and artisanal products.
3. Mindful Fashion - Disruptive innovation opportunity: Combine fashion with mindfulness by designing elegant and minimalist jewelry that serves as a reminder of personal intentions, tapping into the increasing interest in holistic well-being.
Industry Implications
1. Jewelry Industry - Disruptive innovation opportunity: Introduce personalized and well-being-focused jewelry collections to meet the growing consumer desire for unique and meaningful accessories.
2. Artisanal Crafts - Disruptive innovation opportunity: Utilize hand-strung techniques and diverse bead selections in artisanal crafts to create one-of-a-kind products that resonate with consumers seeking individuality and craftsmanship.
3. Wellness Industry - Disruptive innovation opportunity: Collaborate with the wellness industry by combining jewelry design with mindfulness, offering products that enhance personal growth and self-expression.