Jennifer Parry Dodge’s latest pieces for her Ermie line are reminiscent of a scrumptious bowl of fruit sorbet. Her vibrant color scheme works in nearly every shade of orange, purple and pink with an assortment of offbeat outfits.
Dodge’s headquarters are set in Los Angeles where she lives with her husband. Her designs have been deliberately made as an ode to her great aunt Ermengarde Vincencia Cuhel, hence the name of the brand.
Ermie is well affiliated with like minded labels. Although these eye-catching dresses were designed by Dodge, she accentuated them with Ancient Pocket’s jewelry and Cheryl Cambas’ accessory pieces. The rainbow spectrum that the trio put on as a collective sets it apart from the rest.
Intense Rainbow Textiles
The Jennifer Parry Dodge Ermie Collection Incorporates Bright Designs
Trend Themes
1. Colorful Textile Designs - Opportunities for incorporating bright and diverse color schemes in textile designs to stand out in the market.
2. Collaborative Fashion Collectives - Innovative opportunities for brands to collaborate and create unique fashion styles that appeal to diverse consumer preferences.
3. Family-centered Branding Concepts - Opportunities for businesses to create story-driven branding concepts that honor family members or inspire nostalgic feelings in consumers.
Industry Implications
1. Fashion Design - Innovative opportunities for fashion companies to create new and unique textile designs that capture consumer attention with unique color palettes and designs.
2. Jewelry Design - Opportunities for jewelry designers to collaborate with fashion brands to provide accessories that perfectly complement the brand's unique designs.
3. Marketing and Promotion - Opportunities for marketing and promotion agencies to create story-driven branding experiences and campaigns that appeal to consumers' emotions and values.