The Jennifer Morris AW13 collection maintains the prettiness often associated with spring and summer by giving the looks a darker turn. In place of light and whimsical pastels, the line is rife with rich purples, greens and blues. Yet the designer did add some paler shades to create a nice sense of contrast.
Starring Nevs Women London model Jenny Fisher, the Jennifer Morris AW13 lookbook was snapped by photographer Eamonn McCabe, who was assisted by Anna Michell. It was shot in studio against a grey backdrop. Creating a moody atmosphere, the photoshoot is still unable to dampen the playful feminine spirit pervasive throughout.
In addition to the range of colors, the Jennifer Morris AW13 collection is filled with varying silhouettes, tons of textures and fun details.
Dark Flirty Fashion
The Jennifer Morris AW13 Collection is Playfully Feminine
Trend Themes
1. Dark Flirty Fashion - Opportunity to explore darker, more playful and feminine designs in the fashion industry.
2. Rich Color Palette - Opportunity to experiment with deep purples, greens, and blues in fashion collections.
3. Contrasting Shades - Opportunity to create contrast in fashion designs by combining rich and pale shades.
Industry Implications
1. Fashion - The fashion industry can explore and innovate with darker and more vibrant color palettes.
2. Photography - Opportunity for photographers to experiment with creating moody atmospheres for fashion shoots.
3. Textile Manufacturing - Opportunity to develop new textures and details for fashion collections.