The Spring/Summer 2015 Louis Vuitton high fashion campaign stars celebrated actress Jennifer Connelly and top model Freja Beha Erichsen candidly posing on the street in a variety of mod-inspired garments. The campaign was shot by infamous fashion photographer Annie Leibovitz.
Leibovitz teamed up with Juergen Teller and Bruce Weber for a second time to shoot a Louis Vuitton line. Entitled 'Series 2,' this shoot showcases both Connelly and Erichsen modeling seperately in stylish chunky heeled boots, turtle neck dresses and branded Louis Vuitton purses. Leibovitz used a mixture of black and white and colored film that added a timeless, yet bohemian, aesthetic to the shoot. Along with images featuring Connelly and Erichsen, the campaign also has shots of the garments and accessories on their own, for example, positioned on top of antique books.
Bohemian Actress Fashion Campaigns
The New Louis Vuitton Series 2 Shoot Features Jennifer Connelly
Trend Themes
1. Mod-inspired Fashion - Disruptive innovation opportunity: Develop a line of mod-inspired fashion that combines retro aesthetics with modern design elements.
2. Celebrity Fashion Campaigns - Disruptive innovation opportunity: Collaborate with celebrities to create fashion campaigns that attract attention and increase brand visibility.
3. Film-inspired Fashion Photography - Disruptive innovation opportunity: Incorporate film photography techniques into fashion shoots to create a unique and bohemian aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new fashion trends and designs inspired by the mod era to attract a younger audience.
2. Photography - Disruptive innovation opportunity: Develop new techniques in fashion photography that combine black and white and colored film for a timeless yet contemporary look.
3. Advertising - Disruptive innovation opportunity: Create celebrity fashion campaigns that go beyond traditional advertising methods and captivate audiences with unique concepts and visuals.