2008 is the year of red. It started with Jennifer Hudson ringing in the new year in a hot body-hugging number, went through Katherine Heigl in a red Frederick M. Brown gown at the 2008 Oscars all the way to Governor Sarah Palin making an appearance in a red suit on SNL. Even the new First lady of the United States, Michelle Obama, chose a striking black and red Narciso Rodriguez dress from the Spring 2009 collection on election night.
And you know, Christmas is around the corner when red invades the covers of fashion magazines. American Vogue leads the way with Jennifer Aniston sparkling in a bright red dress on the cover of the December 2008 issue.
In the accompanying interview, Jennifer Aniston wasn’t in a very jolly Christmas-y mood as she broke her four years of silence about Angelina Jolie by saying, "What Angelina did was very uncool."
Aniston was referencing Jolie’s recent revelations that she and Brad Pitt fell in love during the shooting of "Mr & Mrs Smith", while he was still married to Aniston.
Back to the red fixation. Not to be left out, McDonald’s is also getting on the red action with its new black and red themed "Quarter Pounder" store in Japan.
Extra image sources: 1, 2, 3.
Red Holiday Fashion
Jennifer Aniston Covers December Vogue
Trend Themes
1. Red Fashion Trend - The prominence of red in fashion in recent years presents an opportunity for brands to capitalize on this trend and create innovative designs and collections centered around the color red.
2. Celebrity Fashion Influence - The influence of celebrities like Jennifer Aniston and Michelle Obama in popularizing red fashion opens up possibilities for collaborations and endorsements, creating disruptive innovation in the fashion industry.
3. Color-themed Marketing - McDonald's black and red themed Quarter Pounder store in Japan highlights the potential for color-themed marketing strategies, providing an opportunity for other industries to explore similar concepts with a focus on specific colors.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the red fashion trend to create new and exciting designs, collections, and marketing campaigns that cater to consumer demand for fashion-forward red clothing.
2. Celebrity Endorsement Industry - The celebrity endorsement industry can explore collaborations with celebrities who have influenced the red fashion trend, allowing brands to tap into the power of celebrity influence and disrupt the market with innovative marketing strategies.
3. Fast Food Industry - The success of McDonald's black and red themed Quarter Pounder store in Japan suggests that other fast food chains could explore color-themed marketing strategies to attract customers and create a unique dining experience.