The Jeni's traveler bag is a signature merchandise item that is specially designed to carry the ice cream brand's pints. Specializing in artisan ice cream treats, Jeni's has gained fame for its broad range of handcrafted flavors for both dairy lovers and vegan consumers. Some best-sellers by the brand include its Supermoon Pint which is crafted to taste like cereal milk along with its Crowd Pleaser collection which includes a Middle West Whiskey & Pecans flavor -- boasting Middle West Spirits whiskey, butterscotch, honey and more.
Designed to fit three of the the brand's ice cream pints, the Jeni's travel bag is a chic white and orange bowling bag that embodies a retro design aesthetic. The piece is a collectible item for ice cream fans and speaks to consumers' growing desire for niche and collectible merchandise that showcases their connection to a particular brand.
Artisan Ice Cream Merchandise
The Jeni's Traveler Bag is Designed to Store the Brand's Treats
Trend Themes
1. Artisan Ice Cream - Opportunity for brands to create more unique and handcrafted flavors for both dairy lovers and vegan consumers.
2. Collectible Merchandise - There is potential to create unique and retro designs that speak to consumers' growing desire for niche and collectible merchandise that showcases their connection to a particular brand.
3. Specialized Travel Gear - Brands in the food and beverage industry can consider creating specialized travel gear for their products, such as signature bags that are designed to carry their items.
Industry Implications
1. Food and Beverage - Brands in this industry can innovate by creating more unique flavors and signature merchandise items for their products.
2. Retail - Retailers can take advantage of consumers' desire for collectible items and unique merchandise by carrying more niche products.
3. Travel Gear - There is opportunity for companies in the travel gear industry to partner with food and beverage brands to create specialized travel gear for their products.