Adventure Encouraging Auto Ads

This Jeep print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a "true freedom of choice."

The placement of the imagery is brilliant. The picture features a Jeep checking of the "go" box. All of this is in the foreground of incredible scenery that suggests the Jeep has and the driver had been through a lot of adventure to get where it is. It does so with very concise and pithy copy that makes a bold statement. I enjoy how the question this Jeep print ad poses can be transferred to anything in life and therefore is very motivational.