Dark and seductive, the Jean Paul Gaultier Fall 2012 ad campaign has an urban streak that is often lacking in the femme fatale storyline. In place of a luxurious and sophisticated backdrop, the photoshoot takes place in the iconic Parisian district known as Les Frigos against a graffitied wall. Somehow the gritty background doesn't compromise the sensuous black ensembles. Instead, it simply makes them more edgy.
Shot by Belgium-born photographer Willy Vandeperre and starring model Karlie Kloss, the Jean Paul Gaultier Fall 2012 ad campaign does have a mysterious air. Why is such a glamorous woman lurking in the dark streets of Les Frigos in the first place? The sultry looks are perfected with glossy waves and full makeup.
Urban Femme Fatale Ads
The Jean Paul Gaultier Fall 2012 Campaign Stars a Sultry Karlie Kloss
Trend Themes
1. Dark and Seductive Ads - The use of dark and seductive imagery in fashion advertising presents an opportunity for disruptive innovation in the luxury fashion industry.
2. Urban Fashion Photography - The urban backdrop and gritty setting in fashion photography opens up possibilities for disruptive innovation in the photography industry.
3. Mysterious Femme Fatale Storylines - Exploring the concept of mysterious femme fatale storylines in advertising creates an opportunity for disruptive innovation in the marketing and advertising industry.
Industry Implications
1. Luxury Fashion - Incorporating dark and edgy elements into luxury fashion designs and campaigns can lead to disruptive innovation opportunities in the industry.
2. Photography - Utilizing urban and gritty locations for fashion photography shoots can be a disruptive innovation in the photography industry.
3. Marketing and Advertising - Developing mysterious and captivating storylines in marketing and advertising campaigns can drive disruptive innovation in the industry.