In Paris yesterday Jean Paul Gaultier Fall 2011 dared to go big -- including with his hairstyles and his faux granny theme. While the faces of the models were youthful and wrinkle-free, their locks glimmered in shades of grey. Is this a way to target the older generation who have the money to spend on higher end fashion, or is this just a fashion statement, a creative paradox designed to draw attention?
Well, judging by the outfits that paraded down the Jean Paul Gaultier fall 2011 catwalk, the design house may be going for an older crowd… and if he is, he’s also challenging them to flirt and flaunt what they’ve got. After stepping onto stage, models dramatically tossed off their layers, which ranged from scarves to coats, kicking off with French comedian Valérie Lemercier.
The Jean Paul Gaultier Fall 2011 show certainly proves that silver is sexy.
Faux Granny Supermodels
Silver Beehives Play With Gray at Jean Paul Gaultier Fall 2011
Trend Themes
1. Silver Hair Trend - There is an opportunity for hair and beauty companies to cater to the trend of silver hair, potentially creating new hair dye formulations or launching new hair care lines.
2. Fashion for Senior Citizens - There is a potential market for fashion retailers to create more clothing lines targeting senior citizens, using older models to showcase their designs to create a stronger brand image.
3. Age-inclusive Fashion Shows - By featuring a diverse range of models of all ages, fashion companies can tap into a market for age-inclusive fashion shows, creating a new standard for inclusivity within the fashion industry.
Industry Implications
1. Beauty and Hair Care - Beauty and hair care companies can take advantage of the silver hair trend to create new products catering to older customers who want to maintain healthy and vibrant hair.
2. Fashion and Clothing - With the emerging market of senior fashion trend, retailers can position themselves to target the senior citizens demographic by launching new clothing lines.
3. Fashion and Runway Shows - Fashion companies can look into creating age-inclusive runway shows to promote their brand and reach a wider audience, potentially creating a new trend within the fashion industry.