Being caught in the rain without an umbrella or rain jacket can be a unpleasant affair, rendering clothing that has a dual functionality for multiple climates such as the 'Stay Dry' jean jacket by dish & DU/ER a great outwear option. The coat is stylishly fitted and made of denim, but is coated in a special rainshield protectant that renders the cotton material water-repellant. This means that if wearers are caught in the rain, the jacket will keep them dry and warm without absorbing the water.
The 'Stay Dry Denim Jacket Rinse' is a longer and cinched denim coat that offers style as well as coverage. The coat includes a hidden zipped hood tucked into the collar as well as reflective 3M detailing for commuting. In addition, the jacket is covered in a biodegradable finish that resists dirt as well as water.
The best part is the jacket still feels and looks like denim, rendering the COOLMAX and L2X material virtually undetectable.
Moisture-Repelling Jean Jackets
The 'Stay Dry Denim Jacket Rinse' Wicks Rain To Keep Wearers Dry
Trend Themes
1. Multi-climate Clothing - The 'Stay Dry' jean jacket showcases the demand for clothing that has dual functionality for multiple climates, creating an opportunity for developing versatile and adaptable apparel.
2. Water-repellent Coatings - The use of special rainshield protectants on clothing like the 'Stay Dry Denim Jacket Rinse' highlights the potential for disruptive innovations in the field of water-repellent coatings.
3. Hidden Functionalities in Fashion - The inclusion of a hidden zipped hood and reflective 3M detailing in the 'Stay Dry Denim Jacket Rinse' presents an opportunity for incorporating hidden functionalities into fashion garments.
Industry Implications
1. Apparel Manufacturing - The 'Stay Dry' jean jacket exemplifies the need for the apparel manufacturing industry to develop moisture-repellent clothing to cater to changing climate patterns.
2. Textile Coatings - The use of rainshield protectants on garments like the 'Stay Dry Denim Jacket Rinse' showcases the potential for innovation within the textile coatings industry.
3. Fashion Design - The inclusion of hidden features and functionalities in the 'Stay Dry Denim Jacket Rinse' highlights the scope for creativity and innovation in the fashion design industry.