The JBL Reflect Aero earbuds were shown off by the brand at CES 2022 as one of its latest mobile audio solutions that promises to deliver impressive performance throughout the day. The headphones will offer up to eight-hours of playback with an additional 16-hours with the charging case, while the 6.8mm dynamic drivers are capable of pumping out impressive feedback the whole time. The earbuds are also paired with a total of six microphones that are capable of providing wind isolation and noise isolation technology to support the True Adaptive Noise Canceling with Smart Ambient functionality.
The JBL Reflect Aero earbuds were described further by the brand in a statement that explained, "The JBL Reflect Aero is the newest addition to the JBL REFLECT Series. With 6.8mm dynamic drivers delivering JBL’s Signature Sound, the JBL Reflect Aero true wireless sport earbuds are engineered to keep listeners motivated at the gym, during yoga, on the trail, or while walking around town. With its POWERFINS design, fitness enthusiasts can depend on its secure fit, while an IP68 dustproof and waterproof rating will keep them protected during the toughest workouts."
Smart Ambient Audio Earbuds
The JBL Reflect Aero Earbuds Made Their Debut at CES 2022
Trend Themes
1. Smart Ambient Audio - There is an opportunity for other audio companies to follow in JBL's footsteps and create smart ambient audio earbuds that provide noise cancelling and wind isolation technology.
2. True Wireless Sport Earbuds - The rise of true wireless sport earbuds could cause traditional wired sport earbuds to become obsolete, creating an opportunity for audio companies to invest in this trend.
3. Long Battery Life - As consumers demand longer battery life from their wearable technology, this trend provides an opportunity for battery companies to create more efficient and long-lasting batteries for earbuds and other devices.
Industry Implications
1. Audio Technology - Audio technology companies can innovate new earbud models with JBL's technology such as using more than one microphone, wind isolation and noise isolation technology to enhance audio listening experience.
2. Wearable Technology - Other wearable technology companies can invest in creating wearable devices with better battery life and water-resistant solutions as seen in JBL's latest release
3. Fitness Technology - Fitness technology companies can harness the true wireless sport earbuds trend by creating new products or hardware infrastructure for consumers to have a better workout experience, they can also explore creating innovative platforms that allow users to track their physical fitness performance