The new collaboration between EDWARDS® Desserts and actor Jason Biggs has resulted in the Pie Lovers Unite campaign — a marketing initiative spotlighting the brand's products while paying homage to the 25th anniversary of the film 'American Pie.' The campaign involves a playful reenactment of the iconic pie scene from the movie, with a family-friendly twist. In the new scene, titled 'The Repeat,' Jason Biggs finds himself in a familiar situation, but this time as an understanding father, resulting in a humorous yet wholesome moment.
Jason Biggs expressed his enthusiasm for reimagining the scene: "Not a day goes by where fans don't bring up the pie scene, so it only seems fitting that 25 years later, I'd get a chance to sit on the other side of the table and play the understanding dad – albeit in a much sweeter scenario. I loved reimagining this scene with EDWARDS Desserts and I hope fans will eat it up."