Celebrating the 60th anniversary of the Japanese brand Onitsuka Tiger, Dutch artist Erik Kriek designed Japanese zodiac-themed sneakers for Spring/Summer 2009. The limited collection with an ironic twist reinterprets the rabbit, dragon and serpent signs.
In the Japanese zodiac, animals signify one of 12 years, not months like in Western astrology. A person born in any given year is said to inherit some of the key traits of that year's animal. The Onitsuka Tiger website allows you to find out your Japanese zodiac year and element.
Japanese Zodiac Sneakers
Erik Kriek Helps Onitsuka Tiger Turn 60 With Horoscope Footwear
Trend Themes
1. Zodiac-themed Fashion - Opportunity to create zodiac-themed fashion collections inspired by different cultures and traditions.
2. Personalized Products - Disruptive innovation opportunity to offer personalized products based on individual zodiac signs and traits.
3. Cultural Collaborations - Trend towards collaborations between artists and brands to create culturally inspired fashion collections.
Industry Implications
1. Fashion - Fashion industry can explore incorporating zodiac themes and personalization into their collections.
2. Astrology - Opportunity for the astrology industry to offer zodiac-themed merchandise and personalized horoscopes.
3. Art and Design - Collaborations between artists and brands offer disruptive innovation opportunities in the art and design industry.