The Japanese Noodle Bath gives "playing with your food" a whole new meaning as the Yunessan Spa House in Hakone, Japan is currently offering visitors the luxury of bathing in a hot tub full of their favorite ramen.
Curiously, health officials have banned edible noodles from being used during a Japanese Noodle Bath and the Yunessan Spa House has instead resorted to using synthetic noodles for this unique relaxation therapy. Some health benefits of taking a Japanese Noodle Bath include better-looking skin and an increased metabolism. If only you could get these same results from simply eating noodles.
Implications - Consumers have grown apathetic towards service industries with products they are used to seeing. As such, corporations are now resorting to novel and outrageous gimmicks to reinvigorate consumer interest in their businesses.
Synthetic Food Spas
The Japanese Noodle Bath Will Have You Feeling Refreshed and Cooked
Trend Themes
1. Synthetic Food Spas - The trend of using synthetic food products for holistic relaxation therapy poses opportunities for innovation in alternative food production.
2. Novelty Gimmicks - The trend of using outrageous gimmicks to reinvigorate consumer interest presents opportunities for innovation in marketing and advertising.
3. Holistic Wellness - The trend of incorporating unique and unconventional wellness practices into consumer experiences presents opportunities for innovation in holistic wellness services and products.
Industry Implications
1. Spas and Wellness - The spa and wellness industry can explore the use of synthetic food products in order to create unique, holistic relaxation therapies.
2. Food and Beverage - The food and beverage industry can explore the use of synthetic food products in order to create new, unconventional food experiences.
3. Marketing and Advertising - The marketing and advertising industry can explore the use of outrageous gimmicks in order to reinvigorate consumer interest in established brands and services.