Everyone feels they deserve the finer things in life, so why neglect your rear-end? Fortunately for you, the Japanese company Hanebisho has started selling what may be the world's most expensive toilet paper at $17.
The toilet paper is made up of only the finest materials: wood fiber pulp imported from Canada and treated Japanese water from the Nyodo River. The toilet paper is dried at an adjusted temperature to ensure optimal fluffiness, and each roll is then hand-written with date and name of the worker before a thorough inspection. After the inspection process, each roll is then sent to the design department where they are beautifully hand-decorated.
According to the company, the experience is most directly compared to wiping your rear-end with "silk." Not to mention that the Emperor of Japan has been using it over the past 5 years.
Designer Toilet Paper
Chic Japanese Toilet Paper Priced at $17 a Roll
Trend Themes
1. Luxury Toilet Paper - With the growing demand for luxury and high-end products, there is an opportunity for manufacturers to provide toilet paper as a luxury product.
2. Sustainability in Toilet Paper - With the need to reduce the carbon footprint in every industry including toilet paper manufacturers, there is an opportunity here to explore the options to produce sustainable toilet paper.
3. Personalized Toilet Paper - With a growing demand for personalized products, there is an opportunity for manufacturers to produce customized toilet paper for consumer preferences.
Industry Implications
1. Home Goods - With the growing demand for luxury goods in the home, manufacturers of home goods can explore toilet paper as a design-led product.
2. Sustainability Products - With the growing demand for sustainability, companies that produce sustainability products that are both affordable and environmentally friendly can start producing sustainable toilet paper.
3. Writing Implements, Stationery, & Office Goods - Companies producing writing implements, stationery, and other office goods can explore personalized toilet paper as a product line extension.