JAMNOLA is New Orleans' first experiential pop-up and it is full of interactive exhibits that invite guests to discover what makes the city special. The experience for all ages boasts giant crawfish, decorated umbrellas and gator, and even a virtual costume closet.
To express what the city is known for—joy, art and music—Where Y'Art teamed up with a pair of local residents to create JAMNOLA (Joy-Art-Music New Orleans,) a love letter to New Orleans. JAMNOLA opens its doors on the first of August and it will help to showcase all the city has to offer and guests will know the experience is authentic since local culture experts were invited to provide their input.
As JAMNOLA is opening during a global pandemic, it will initially only offer exclusive semi-private and private tours for no more than six people.
City-Themed Experiential Pop-Ups
JAMNOLA Explores What Makes New Orleans So Special
Trend Themes
1. Experiential Pop-ups - The trend of experiential pop-ups continues to grow and offers opportunities for businesses to create interactive and immersive experiences for customers.
2. City-themed Attractions - City-themed attractions provide visitors with a unique way to explore and learn about a destination, and could be adapted for other cities or regions.
3. Virtual Wardrobes - The use of virtual wardrobe technology in JAMNOLA opens up opportunities for brands to offer virtual try-ons and create unique shopping experiences for customers.
Industry Implications
1. Tourism - JAMNOLA showcases how experiential tourism can offer a unique way for travelers to experience a destination and presents opportunities for hotels and tourism boards to create customized experiences for visitors.
2. Event Planning - Experiential pop-ups like JAMNOLA present opportunities for event planners to create interactive and immersive experiences for corporate events, conferences, and expos.
3. Retail - The use of virtual wardrobe technology in JAMNOLA suggests opportunities for retailers to offer virtual try-ons and create unique in-store experiences for customers.