This just may be the grossest thing you’ve read about all day! Jammie Nicholas has created a perfume from his own feces and named it SURPLUS. He sells the bottled perfume for $80 each and has actually sold 25 out of the 85 he has produced. Jammie Nicholas states that the idea came about while he was reading a book by Dominique Laporte called The History Of Shit.
VICE asks Jammie Nicholas if he had to spend a lot of time collecting his specimens to which Nicholas replies, "No, I didn’t need to get that much. It was pretty quick actually. It took me about a week to extract the ‘essential oils’ from the ‘various raw materials’." I can’t even imagine what this eau de toilette smells like and I don’t think I want to find out--but if you're interested, I suggest checking out the gallery.
Fecal Fragrances
Jammie Nicholas Creates Perfume from His Own Poop
Trend Themes
1. Bio-extraction - There is a disruptive innovation opportunity in the bio-extraction industry to explore new ways of extracting essential oils from unconventional sources.
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Industry Implications
1. Fragrance - There is a disruptive innovation opportunity in the fragrance industry to explore unconventional and provocative scents, appealing to niche markets and pushing creative boundaries.
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