While hardly the most famous Middleton sibling (sis Kate is the Duchess of Cambridge and married to Prince William), James Middleton is the mastermind behind digital marshmallow-printing startup Boomf. The new venture involves printing up to nine Instagram pictures in the form of a marshmallow. Now the 'new age Willy Wonka' is hoping to have these sweet social media treats deliverable within 3 to 4 minutes via a refurbished tricycle.
Previously only available online, the newly independent company hopes to alter their means of production and retail process through the Bod-Pod, the Boomf on Demand machine. The Print on Demand feature will be available to UK residents. Formerly a 1950s Pashley's ice cream tricycle, the Pod-Bod will incorporate modern technology.
James Middleton also hopes to establish a photo booth.
Sweet Selfie Deliveries
Founder James Middleton Says Boomf's Next Step is Tricycle Delivery
Trend Themes
1. Marshmallow Printing - Printing Instagram pictures on marshmallows presents an opportunity for personalized confectionery products.
2. On-demand Retail - The Bod-Pod machine allows for instant production and retail of Boomf products, creating a convenient on-demand experience.
3. Refurbished Tricycle Delivery - Using a refurbished tricycle for delivery offers a unique and eco-friendly way to distribute Boomf's sweet social media treats.
Industry Implications
1. Confectionery - The confectionery industry can explore marshmallow printing as a disruptive innovation to offer personalized and social media-inspired treats.
2. Retail - Retailers can adopt on-demand production and retail models like the Bod-Pod machine to provide instant access to unique products.
3. Logistics and Delivery - The logistics and delivery industry can embrace the trend of using refurbished tricycles for eco-friendly and efficient last-mile deliveries.