To showcase its in-house lifestyle brand JAJU, Shinsegae International teamed up with PIRA DESIGN to create a series of homey retail displays. Showcased inside malls, department stores and other stops, the new spaces feature a flexible format that can be adapted to different locations.
Stemming from the concept of 'urban nourishment,' PIRA DESIGN created a series of lifestyle vignettes that help consumers envision themselves in different parts of the home as they shop. Each home-inspired setting is highly tactile, giving consumers an opportunity to interact and engage with the products in a hands-on way. The overall idea is to create aspirational spaces that project the essence of a modern urban lifestyle in South Korea.
With many South Koreans living in cities, the unique layout of the JAJU stores demonstrates a unique way of appealing to urban consumers.
Homey In-Store Displays
The JAJU Retail Spaces Consist of a Series of Lifestyle Vignettes
Trend Themes
1. Flexible Retail Displays - The creation of homey retail displays with a flexible format that can be adapted to different locations creates an opportunity for innovative retail designs.
2. Tactile Shopping Experience - By creating a highly tactile environment for shopping, retailers can provide their customers with a hands-on shopping experience that fully immerses and engages them with the brand and products.
3. Aspirational Lifestyle Spaces - By creating aspirational spaces that project the essence of a modern urban lifestyle, retailers can showcase their products in an environment that resonates with their target consumer base, thereby increasing sales potential.
Industry Implications
1. Retail Industry - Retailers can benefit from incorporating flexible retail displays, tactile environments, and aspirational spaces to engage customers and differentiate themselves.
2. Interior Design Industry - Interior designers can collaborate with retailers to design immersive shopping environments that create an emotional connection between the brand and consumers.
3. Marketing and Advertising Industry - Marketers and advertisers can help retailers promote aspirational and tactile shopping environments that differentiate themselves and create a strong emotional connection with their target audience.