Range anxiety remains one of the main reasons why some drivers would hesitate switching to an electric vehicle, so the new Jaguar Go I-PACE app has been developed by the automotive brand to help drivers better understand EV ownership.
The app works by capturing the data from their existing driving habits and providing them with a cost savings breakdown as well as how many times they would need to charge their vehicle each week. This enables drivers to get a better idea of how an electric vehicle would positively impact their lifestyle to make the process of switching over less daunting than it might seem.
The Jaguar Go I-PACE app comes as an effective marketing technique to help the brand drive new interest in its electric vehicle and reshape preconceived notions about electrified transportation solutions.
EV Ownership-Detailing Apps
The Jaguar Go I-PACE App Helps Drivers Understand EV Range
Trend Themes
1. EV Range-estimating Apps - Apps that estimate EV range and the required charging frequency based on the user’s driving habits are becoming increasingly popular.
2. EV Ownership-analyzing Apps - There is a trend of developing apps that provide a cost savings breakdown and other metrics to help drivers better understand the benefits of owning an electric vehicle.
3. Marketing Through EV Apps - Automotive brands are using apps like Jaguar Go I-PACE to market their electric vehicles and reshape perceptions about electric transportation solutions.
Industry Implications
1. Automotive Industry - The automotive industry can leverage the trend of developing apps that provide drivers with a better understanding of electric vehicle ownership and range estimation.
2. App Development Industry - The rising demand for EV-related apps provides opportunities for app developers to innovate and create apps that provide unique value and features for drivers.
3. Sustainable Energy Industry - The trend of marketing electric vehicles through innovative apps like the Jaguar Go I-PACE presents opportunities for companies in the sustainable energy industry to collaborate with automotive brands and promote a greener lifestyle.