French fashion label Jacquemus took to Instagram this week to tease an all-new new sneaker collaboration with Nike. The founder of the trendy clothing brand, Simon Porte Jacquemus, shared a variety of campaign imagery through the app, all of which starred actress Sydney Sweeney.
The striking photoshoot took place in Hawaii and served to showcase a few of the brand's upcoming pieces. However, the highlight piece was a never-before-seen pair of Nikes, which Sweeney is seen wearing while sitting atop a slick black and white motorcycle. Speculators believe the new sneaker is a new take on the iconic Nike Air Humara, though the company has yet to disclose its exact details.
Moreover, in a separate Instagram post, Jacquemus announced that it will be launching an event to promote its new LE PAPIER" collection, which it describes as seeking to "invigorate celebration of the multidimensionality of contemporary athletes."
Highly-Anticipated Sneaker Launches
Jacquemus Teases New Nike Sneaker Collab on Instagram
Trend Themes
1. Sneaker Collaborations - More high-end fashion brands will collaborate with sneaker companies to tap into a growing market of consumers who want both style and comfort in their footwear.
2. Instagram Marketing - Social media platforms like Instagram will continue to be important tools for brands to generate hype and tease upcoming releases to their followers.
3. Athletic Brand Crossovers - Expect more fashion brands to branch out into the athletic wear market and give traditional athletic brands like Nike a run for their money.
Industry Implications
1. Fashion Industry - Fashion brands should look for opportunities to collaborate with athletic wear brands and introduce new offerings that blend style with performance.
2. Athletic Wear Industry - Athletic wear brands need to focus on product innovation and continue to refine their product line to stay ahead of the competition from fashion brands entering the market.
3. Marketing Industry - Marketing agencies should work with brands to leverage social media to generate hype and tease upcoming launches to a highly engaged audience.