With the year's scariest holiday fast approaching, Nike focused on adapting its 'Air Foamposit' with a fittingly spooky jack-o'-lantern print.
Available in kid's sizes starting Halloween day, the black and orange basketball sneakers are the perfect component to complement costumes. Like other versions of the model, the jack-o'-lantern release makes use of a sleek shiny upper, which is accented with engraved designed on the sides. The tongue contrasts slightly from the rest of upper, as the gray pattern gives it a little more depth.
Nike's Swoosh logo appears rather minimally in orange, pairing well with other accents of the same tone under the laces. The jack-o'-lantern's shape is shown on the heels, however its eerie illuminated smile extends down the sides as well, while the pumpkin's sinister eyes are embroidered above.
Kid's Jack-o'-Lantern Sneakers
Nike Updated Its 'Foamposite' Model with a Playful Halloween Theme
Trend Themes
1. Halloween-themed Products - Businesses can tap into the holiday spirit by adapting existing products with a Halloween theme, providing consumers with fun and novelty items.
2. Kid-focused Marketing - Brands can attract a younger audience by creating products that cater to their interests and preferences, offering a way to engage them and build loyalty early on.
3. Personalized Footwear - Customizable shoes are becoming more popular with consumers, offering a way to express their unique personalities and style choices.
Industry Implications
1. Sportswear - Companies like Nike can continue to innovate their product offerings by incorporating new themes and designs to attract buyers who value unique and trend-driven items.
2. Children's Apparel - The kid's market is a valuable segment for businesses to tap into, as creating tailored products for children can lead to increased sales and brand loyalty over time.
3. Ecommerce - Online retailers can offer consumers a wider selection of personalized and themed products, catering to niche markets and providing a convenient shopping experience for busy shoppers.