It seems as though the limited edition J & B Eccentric Colors line is looking to step away from whiskey's stereotypically stuffy persona. Feauturing six differently colored bottles, the collection imbues a sense of crazy fun, perfect for the spring break season.
Following its special edition Colors collection from last year, the J & B Eccentric Colors line features pink, yellow, purple, orange and blue packaging. It was launched on Feb. 1, 2011 in the Grande Halle de la Villette in Paris.
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
Trend Themes
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3. Fun, Young Branding - Using playful, attention-grabbing branding can attract younger demographics to traditional products.
Industry Implications
1. Alcohol - Alcoholic beverage companies can create vibrant and unique packaging for traditional drinks to appeal to a younger demographic.
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3. Packaging - Packaging companies can develop new and innovative materials and designs to create vibrant and eye-catching packaging for traditional products like alcoholic beverages.