Beyonce and IVY PARK have once again teamed up with adidas to offer a taste of IVYTOPIA.
As part of its latest collaboration with adidas, IVY PARK aims to achieve IVYTOPIA, which is a sort of state of mind the brand describes as "a journey to one’s own nirvana" and "the collective connection we share after emerging from isolation." Together the brand has collaborated on four footwear models that are all size-inclusive and gender-neutral: including an Ultra Boost sneaker, a Savage model, and a modernized Stan Smith. The IVY PARK x adidas Stan Smith sneakers may be the most eye-catching of the bunch, with a dipped aesthetic in a bright lime hue. The shoes also feature beige textured overlays and a more modern, futuristic aesthetic.
The new IVY PARK x adidas Stan Smith sneakers will officially drop on July 21, 2022.
Lime-Dipped Textured Sneakers
The IVY PARK x adidas Stan Smith Collab Offers a Taste of 'IVYTOPIA'
Trend Themes
1. Gender-neutral Footwear - Opportunities to expand gender-neutrality in the footwear industry to create more size-inclusive and versatile designs.
2. Collaborative Product Design - Opportunities to work with influential brands and celebrities to co-create unique and eye-catching products.
3. Sustainability in Fashion - Opportunities to prioritize sustainable materials and production methods in the fashion industry to ensure environmentally-conscious creations.
Industry Implications
1. Footwear Industry - The footwear industry can benefit from adapting to current trends in gender-neutrality, unique collaborative designs with celebrity brands, and sustainability in production methods to remain competitive.
2. Fashion Industry - The fashion industry can benefit from exploring more sustainable materials and production methods to mitigate their environmental impact while still producing unique and visually-striking designs.
3. Celebrity-associated Product Lines - The industry of celebrity-associated product lines can benefit from increased collaboration with brands and celebrity figures to create innovative, exclusive, and trendsetting products.