ALL – Accor Live Limitless, the lifestyle loyalty program for world-leading hospitality group Accor, recently announced the launch of a new digital campaign dubbed ‘It’s ALL Possible.’ The new marketing initiative features actor, producer, philanthropist, and New York Times best-selling author Priyanka Chopra Jonas.
By casting people in a leading role in their own cinematic travels and adventures, It's ALL Possible seeks to inspire people to dream bigger when it comes to their vacations. To coincide with the campaign, Accor and ALL are offering a new service for travelers booking select properties in North & Central America: a personal cinematographer who will film their vacation and create a mini film detailing their stay.
"Travel has been a huge part of my life since I was a little girl. I’ve had the incredible opportunity to explore so much of this beautiful world around us, which in so many ways has helped shape who I am," said Chopra Jonas. "It’s exciting to partner with ALL and Accor to inspire travelers to take charge of their holidays, to spark their imaginations, and plan vacations that are what dreams are made of. With so many special destinations and amazing summer offers, ALL – Accor Live Limitless is the perfect partner to help you celebrate the magic of travel this summer."
The campaign is tied to Accor’s summer savings offer, which delivers up to 30 percent savings for bookings made by September 7, 2022, for stays through December 31, 2022, at participating hotels.
Hollywood-Inspired Vacation Ads
ALL – Accor Live Limitless Debuted the New 'It's ALL Possible' Ad
Trend Themes
1. Cinematic Travel Experiences - The It's ALL Possible campaign demonstrates the potential for offering personalized, cinematic experiences for travelers.
2. Celebrity Influencer Marketing - Partnering with celebrities like Priyanka Chopra Jonas can help hospitality groups like Accor Live Limitless appeal to a wider audience.
3. Vacation Video Production Services - ALL - Accor Live Limitless' new service offering personalized vacation videos and mini films can disrupt the tourism industry by creating unique and memorable experiences for guests.
Industry Implications
1. Hospitality - The It's ALL Possible campaign shows that hospitality brands can create a competitive edge by offering personalized and immersive experiences for travelers.
2. Tourism - ALL - Accor Live Limitless' personalized vacation video production services can help drive interest in the tourism industry by appealing to travelers who want to capture and showcase their experiences in unique ways.
3. Digital Marketing - The It's ALL Possible campaign and partnership with Priyanka Chopra Jonas highlight the power of celebrity influencer marketing and social media in driving engagement and bookings for hospitality brands.