InsightOutsight are known for their cool designs to everyday products. The 'It's about time' clock is one of their funky products that tells time using words rather than numbers.
The idea behind this concept came from observing how people actually describe time. Like in this picture here, if it was 11:49 you would probably probably say 'it's nearly twelve'. The clock also describes the time in terms of 'nearly', 'quarter past', 'nearly half', 'half', 'just gone half', 'quarter to', or 'just gone'.
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Telling Time with Words
It's About Time
Trend Themes
1. Word-based Time Telling - Opportunity for creating innovative clocks that use words instead of numbers to tell time.
2. Personalized Time Description - Potential for developing clocks that adapt to individual preferences in describing time.
3. Alternative Time Presentation - Possibility for introducing unconventional ways of presenting time with unique clocks.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to create word-based clocks as unique time-telling devices.
2. Home Decor - Potential for home decor industry to offer personalized and unconventional clocks that add a unique touch to interiors.
3. Gifts and Novelties - Possibility for companies in the gifts and novelties industry to develop creative and eye-catching word-based clocks for gifting purposes.