For some reason, people seem to get a real kick out of watching models fall on the runway. We’ve seen past videos of model trips become quite viral, and we wouldn’t be surprised if this one from Milan Fashion Week has the same effect.
In the clip, two models fall on the catwalk. Although the platform sandals certainly don’t look too perilous, they must be as the models even needed help getting up by audience members.
Despite the stumble, the collection received a standing ovation.
Falling Modeltainment
Tripping On Milan's Catwalk
Trend Themes
1. Model Falls - Opportunity for runway safety innovations to prevent model falls.
2. Viral Fashion Mishaps - Creating viral marketing campaigns around fashion mishaps for increased brand exposure.
3. Audience Engagement - Involving audience members in runway shows to create an interactive experience.
Industry Implications
1. Fashion - Integrating safety features into fashion shows to prevent accidents.
2. Advertising - Utilizing fashion mishap videos as part of viral advertising campaigns.
3. Event Management - Developing strategies to create engaging and interactive runway experiences for audiences.