The Isetan Men's store in Shinjuku is an experiential retail hub with specialized menswear offerings as well as custom skincare services. In addition to its vast selection of casual apparel, suiting and footwear, the Japanese retailer offers personalized skincare consultations to visitors that are powered by the latest technology.
Additionally, the store is home to personal stylists and themed retail environments like its Men's Creators streetwear zone along with its Men’s Luxury floor which carries labels like Christian Louboutin, Loewe and Jimmy Choo among others. This immersive retail space combines technology, customization services and premium products to create an elevated department store experience for men.
Isetan Men's also recently launched a "new reservation service which can be operated through an app from a smartphone or tablet," making shoppers' overall experience that much more seamless.
Experiential Menswear Flagships
The Isetan Men's Store Combines Personalized Skincare and Shopping
Trend Themes
1. Experiential Retail - The combination of technology, customization services and premium products creates an immersive, elevated department store experience.
2. Personalized Skincare - The integration of personalized skincare consultations to menswear offerings creates a new market for male beauty products.
3. Reservation Services - The implementation of a smartphone app for reservation services improves customer satisfaction and convenience.
Industry Implications
1. Retail - Retailers could benefit from incorporating experiential retail and reservation services into their physical stores.
2. Beauty - The male skincare market could expand with personalized skincare consultations becoming part of menswear offerings.
3. Technology - The trend toward personalized experiences and convenience creates opportunities for technology companies to provide innovative solutions for retailers.