The Isaora SS11 Collection brings an awesome snowboarding apparel twist to modern men's street wear. The company adds its own unique spin to performance fashion by creating edgy and fashionable garments.
Featured in the stellar Isaora SS11 Collection are sweatshirts and denims made out of high-performance material with modern cuts and finishes. The line has some amazing pieces that will add a distinguished touch to anybody's wardrobe.
Implications - This fashion collection is a hybrid of two poplar genres of clothing resulting in a marketable, original line of material. Taking two products or ideas and fusing them into one is a great way to come up with new concepts that will appeal to consumers and help generate profit for companies.
Snowboard-Inspired Street Wear
The Isaora SS11 Collection Brings Slope Styles to the Streets
Trend Themes
1. Snowboard-inspired Street Wear - The fusion of two different clothing genres is a trend that is gaining popularity among consumers and provides an opportunity for companies to create unique, marketable material.
2. Performance Fashion - High-performance materials with modern cuts and finishes are becoming more popular in the fashion industry and provide an opportunity for companies to create edgy and fashionable garments.
3. Slope Style - The cross-over between snowboarding apparel and modern street wear is a trend that is creating a distinct style, which provides an opportunity for companies to create a new and original line of material.
Industry Implications
1. Apparel - The fusion of two different genres of clothing provides an opportunity for apparel companies to create unique and marketable garments.
2. Fashion - The use of high-performance materials with modern cuts and finishes in clothing is becoming more popular in the fashion industry, giving companies opportunities to create edgy and fashionable garments.
3. Sporting Goods - The cross-over between snowboarding apparel and modern street wear in clothing is creating a distinct style that provides an opportunity for sporting good companies to create new and original material.