Irving Farm Coffee has been around since 1996, but like most brands who have stood the test of time, the company was in need of an updated branding strategy. The team hired Blackrose NYC to come up with a new look, but they wanted to ensure that it conveyed the idea that the coffee "reflected their farm to table roots," as stated on Package Inspiration.
The new look includes the silhouette of a black crow flying across the front of the package. Blackrose NYC stuck with a very minimalist design, and didn't want anything to look too cluttered. As such, the crow is the main focal point, placed on a white background to draw in consumers.
Bird-Like Coffee Branding
Irving Farm Coffee Has a Whimsical and Carefree Look
Trend Themes
1. Minimalist Packaging Design - Opportunity to create clean and simple packaging designs that focus on a single focal point.
2. Whimsical Branding - Opportunity to develop fun and playful branding strategies that resonate with consumers.
3. Farm-to-table Messaging - Opportunity to highlight the origin and sourcing of products, appealing to consumers looking for transparency and sustainability.
Industry Implications
1. Coffee - Opportunity for coffee brands to differentiate themselves through unique and visually appealing packaging.
2. Graphic Design - Opportunity for graphic designers to create eye-catching and minimalist packaging designs for a variety of industries.
3. Food and Beverage - Opportunity for food and beverage brands to incorporate farm-to-table messaging and whimsical branding into their packaging and marketing strategies.