Most of us living in the worlds of Guess, Abercrombie, Louis Vuitton and Chanel have never heard of Persian designers like Haniyeh Abedi. If the continued trend towards global fashion continues in the west, we might soon be draping ourselves in fashions from Tehran.
"Iranian designers fuse international and European fashion with traditional Iranian styles, breathing new life into Islamic fashion in Iran," YouTube user msoltan wrote.
"At a rare official fashion show in the country's capital, Tehran, designers took the opportunity to display some colourful and vibrant Islamic costumes which are not only in line with Islamic codes, but also current fashion trends.
"While not exactly trying to put the chic into chador, Iranian fashion designer Haniyeh Abedi believes that the strict Islamic dress code requiring women to be covered from head to toe does not mean they cannot look good."
Check out the video for the scoop on the Iranian fashion scene.
Iranian Fashion
Haniyeh Abedi Leads Industry
Trend Themes
1. Globalization of Fashion - The trend towards global fashion may lead to an increase in popularity for Persian designers like Haniyeh Abedi.
2. Fusion of International and Traditional Styles - Iranian designers are blending international and traditional Iranian fashion, presenting disruptive innovation opportunities for fashion brands seeking to cater to diverse cultural preferences.
3. Islamic Fashion Revival - The revival of Islamic fashion in Iran presents opportunities for designers to create stylish and modern Islamic clothing options that adhere to Islamic codes while reflecting current fashion trends.
Industry Implications
1. Fashion Design - The Iranian fashion scene opens doors for designers to explore innovative designs that fuse international and traditional styles.
2. Cultural Fashion Retail - The globalization of fashion and popularity of Iranian designers create opportunities in the cultural fashion retail industry, catering to customers seeking diverse fashion options.
3. Modest Fashion Market - The Islamic fashion revival in Iran highlights the potential of the modest fashion market, creating opportunities for brands to offer stylish and modest clothing choices for consumers worldwide.