Seeing Iran in the media is as common as an ad for McDonalds, but the type of story featured is often one of war or devastation. Not on Trend Hunter. Diving deeper into Persian pop culture, and discovering the gems of Iran is one of our favorite ways to enlighten our readers.
La’Vand, for example, is an incredible fashion line by two Iranian sisters, Pari and Tabby Zamani, who had the goal or turning city streets into urban runways.
La’Vand is a Persian adjective meaning "to exude sex appeal; sexy; provocative; seductive" according to their site.
The sisters opened up their first store in Washington, D.C.
"We wanted to have a name that meant something in Persian and was close to our hearts, but something easy to pronounce. We wanted it to portray both our apparel and our customers, and people seem to love the name," Tabby told NYLA, an Iran-American pop culture magazine.
Check out the gallery for some pieces from the La’Vand collection, and some more Iranian pop culture below.
American-Iranian Fashion
La'Vand
Trend Themes
1. Persian Fashion - Disruptive innovation opportunity: Explore sustainable and inclusive fashion options inspired by Persian culture.
2. Urban Runways - Disruptive innovation opportunity: Develop interactive experiences that transform city streets into fashion showcases.
3. Iranian Pop Culture - Disruptive innovation opportunity: Create platforms and content that showcase the dynamic and underrepresented aspects of Iranian pop culture.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate influences from Persian fashion into mainstream designs for diverse and inclusive collections.
2. Retail - Disruptive innovation opportunity: Introduce experiential and interactive elements in physical stores to enhance customer engagement and shopping experiences.
3. Media and Entertainment - Disruptive innovation opportunity: Develop platforms and channels that amplify and promote underrepresented cultures and subcultures.