Hot on the heels of Pantone introducing Mocha Mousse as the Color of the Year 2025, beauty membership service IPSY announced an official IPSY x Pantone collection. This collection inspired by the comforting yet indulgent dessert-like brown color is set to make its debut in April 2025.
In the meantime, IPSY assembled a Mocha Mousse-Inspired Bundle with beauty products featuring the mellow brown shade. The curated set includes bronzing Drops, an all-in-one eye and face palette with velvety shades, a brown mascara and a stylish faux snakeskin bag to tote it all.
Thanks to the richness and warmth of luxurious Mocha Mousse, 90s brown monochrome makeup is poised for a comeback.
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Trend Themes
1. Monochrome Beauty Revival - The resurgence of 90s brown monochrome makeup highlighted by IPSY x Pantone suggests renewed consumer interest in vintage beauty trends.
2. Color of the Year Collaborations - Partnerships like IPSY's collaboration with Pantone for Mocha Mousse reveal the growing influence of annual color trends on product launches.
3. Dessert-inspired Cosmetics - The introduction of dessert-like shades in beauty products points to a trend where comfort foods inspire sensory and visual appeal in cosmetics.
Industry Implications
1. Beauty and Personal Care - The intersection of trendy color palettes and makeup products like in the IPSY x Pantone collaboration offers palpable shifts in consumer preferences.
2. Fashion Accessories - Stylish yet functional additions like the faux snakeskin bag included in the beauty bundle highlight evolving accessory trends driven by cosmetic collaborations.
3. Color Forecasting - The emphasis on Pantone's Mocha Mousse as a central theme for product lines spotlights the essential role of color forecasting in driving market trends.