Apple is offering customized iPods for Mother's day! In an era of personalization and more ad-hoc products, Apple started to leverage on an asset that would seem pretty common but that very frew brands are allowed to do: offer product customization.
Some other brands (e.g. Nike, Smirnoff, Absolut, etc.) have been doing this in some of their campaigns, howeve,r none of those brands have a product that is on a day-to-day basis like an iPod. Now Mom can have her own version with a personalized tribute to her on it.
Custom iPods
Mothers Day Engravings
Trend Themes
1. Product Customization - The trend of product customization is growing in popularity, offering opportunities for brands to enhance personalization and create unique user experiences.
2. Personalized Gifts - The demand for personalized gifts is increasing, providing businesses with the chance to tap into this market and offer customized products for special occasions like Mother's Day.
3. Brand Asset Leveraging - Brands can explore leveraging their assets, such as popular everyday products like iPods, to offer unique customization options and stand out in the market.
Industry Implications
1. Technology/electronics - The technology/electronics industry can capitalize on the trend of product customization by offering personalized versions of popular devices like iPods, creating a differentiated offering for consumers.
2. Retail/online Shopping - The retail/online shopping industry can seize the opportunity to provide a wide range of personalized gifts, including customized iPods, to cater to the growing demand for unique and thoughtful presents.
3. Marketing/advertising - The marketing/advertising industry can explore innovative campaigns that highlight personalized product offerings, showcasing brands that go beyond standard customization and create memorable experiences for customers.