"I dont wanna plan my life around my batteries" is just one of the provocative statements from iDon't, the anti iPod campaigners. But they're not simply frustrated consumers, they're flogging their own MP3 player and causing controversial debate across the blogosphere in London.
Implications - As the world becomes more obsessed with Apple products, there are those who have other opinions. With so many iPod-obsessed consumers and the overbearing ads of these products, there are many who are looking for better alternatives. Tech companies need to take advantage of this audience instead of imitating what Apple does with slight differences. These businesses must set itself apart or vastly improve upon Apple products if it truly wants to be a competitor against Steve Jobs' company.
iDont's
The iPod Backlash
Trend Themes
1. Anti-ipod Movement - Tech companies can capitalize on the discontent of consumers by offering alternative MP3 players that address the perceived shortcomings of the iPod.
2. Diversified Audio Devices - There is a growing demand for MP3 players and audio devices that offer more features and functionality than the iPod, providing an opportunity for tech companies to innovate in this space.
3. Anti-apple Sentiment - The backlash against Apple's dominance in the market presents an opportunity for other tech companies to create a loyal customer base by offering products that go against the Apple aesthetic.
Industry Implications
1. Consumer Electronics - Tech companies in the consumer electronics industry can tap into the discontent of consumers by creating alternative MP3 players that offer unique features and address the perceived shortcomings of the iPod.
2. Audio Technology - The demand for diversified audio devices presents an opportunity for companies in the audio technology industry to develop innovative products that cater to the specific needs and desires of consumers.
3. Tech Accessories - As anti-Apple sentiment grows, there is an opportunity for companies in the tech accessories industry to create products that complement and enhance non-Apple devices, capitalizing on the demand for alternatives to Apple products.