Turning the visual iOS character language into wearable fashion are the stylish 'Emoji Caps' that feature the most popular emoticons embroidered using technicolor fabric onto plain baseball caps. The designs capture the aesthetic and simplicity of the emojis so that wearers can express how they feel by wearing a cap with a corresponding emoticon.
Emojis are one of the most popular written languages used to communicate digitally between millennials because it allows consumers all around the world to communicate feelings and emotions through visuals. The caps transfer the mode of communication to fashion, allowing consumers to wear hats with an emoji that best represents them. For example, the Smiling Devil Cap showcases a stitched purple devil emoji that can be used to convey that the wearer is a bit sassy or sneaky.
Embroidered Emoticon Caps
The 'Emoji Cap' Feature iOS Characters Sewn in Color Onto the Front
Trend Themes
1. Emoji Fashion - Disruptive innovation opportunities include incorporating emojis into other fashion items like t-shirts or shoes.
2. Visual Communication - Disruptive innovation opportunities include developing new ways to visually communicate emotions and feelings in fashion.
3. Global Emoji Culture - Disruptive innovation opportunities include leveraging the popularity of emojis in different cultures to create cross-cultural fashion trends.
Industry Implications
1. Fashion - Disruptive innovation opportunities include integrating emojis into fashion accessories and clothing lines.
2. Textile - Disruptive innovation opportunities include developing new methods of embroidering emojis onto fabric with precision and detail.
3. Digital Communication - Disruptive innovation opportunities include creating products that bridge the gap between digital communication platforms and physical fashion items.