5.5 Designers created Introverted and these other chocolate projects in collaboration with the Barcelona-based Chocolat Factory. There’s a cake-shaped chocolate, with choices of dark, milk, and white chocolate. There’s also a box that tells you exactly how many calories are in each piece of chocolate inside (which is good or bad, depending on your self control).
And, finally, there’s Introverted, a series of chocolate domes of different sizes, that eventually reveal a cocoa bean, the item to thank for all of these delicious innovations.
Semi-Sweet Surprises
Introverted by 5.5 Designers is a Chocolate Revelation
Trend Themes
1. Interactive Packaging - The box that tells you exactly how many calories are in each piece of chocolate presents an opportunity for interactive packaging innovation.
2. Health-conscious Treats - The focus on calorie-counting and different types of chocolate (dark, milk, and white) highlights the trend of health-conscious treats in the chocolate industry.
3. Interactive Food Experiences - The chocolate domes that reveal a cocoa bean offer an opportunity for creating interactive food experiences and surprises for consumers.
Industry Implications
1. Confectionery - The chocolate innovations by 5.5 Designers and Chocolat Factory demonstrate opportunities for disruptive innovation in the confectionery industry.
2. Packaging - The calorie-counting box showcases opportunities for disruptive innovation in the packaging industry, specifically in terms of interactive and informative packaging design for food products.
3. Food and Beverage - The focus on health-conscious treats and interactive food experiences reflects disruptive innovation opportunities in the broader food and beverage industry, particularly in product development and consumer engagement.