With the 2012 London Summer Olympics on the horizon, everyone has Olympic fever, which the Interview 'Olympiad' editorial feeds. Captured on the long climb to the diving board, this particular editorial focuses on swimwear. Stoic, dramatic and stunningly sculptural, the Interview Olympiad editorial is nevertheless inspired by gymnastics and the sport's "simple, graphic lines, and elasticized bands that stretch against taut, toned, rock-hard physiques," as written by the magazine.
Heralding "a summer of heroic athleticism," the Interview Olympiad editorial was shot by Stockholm-based photographer Mikael Jansson. It stars models Constance Jablonski, Suvi Koponen alongside male models Matt Terry, Myles Crosby and Nicklas Kingo. Styled by Karl Templer, the swimsuits follow a strict black and white palette as well as a contemporary theme.
Stoic Swimmer Photoshoots
The Interview 'Olympiad' Editorial is Inspired by the Summer Olympics
Trend Themes
1. Athletic-inspired Fashion - The trend of incorporating elements of athletic wear into high fashion, providing new opportunities for partnerships between athletic brands and luxury designers.
2. Monochromatic Swimwear - The trend of color-blocking swimwear in a strictly black and white palette, creating new market opportunities for sustainable swimwear products with sharp, bold designs.
3. Editorials as Marketing - The trend of brands using editorial-style photoshoots to promote products and services, providing new opportunities for partnerships between fashion magazines and businesses.
Industry Implications
1. Athletic Apparel - The industry can benefit from creating collaborations with high-end designers to create exclusive athletic-inspired fashion collections for the modern, health-conscious consumer.
2. Luxury Fashion - Companies in this industry can take advantage of the trend of monochromatic swimwear and elevate it by designing high-quality, sustainable swimsuits with bold designs and modern shapes.
3. Fashion Publishing - The industry can explore creating editorial-style photoshoots to promote products and services, forging new relationships between fashion magazines and businesses.