On March 8th, Plan International Canada is celebrating International Women's Day with a unique campaign. Instead of simply educating Canadians about the need to empower young women, this initiative uses 3D technology to convey its message.
The 'Lift Her Up' campaign is a unique initiative that aims to spark a real conversation about how the messages young women hear each day can impact their confidence. To convey this message, Plan International Canada is setting up a booth in the Toronto Eaton Centre. The booth will be equipped with 3D technology projecting a holographic image of a young girl. Participants are then asked to send messages of empowerment via the hashtag '#LiftHerUp.' These messages will impact the holographic girl in different ways, thereby demonstrating how important it is for Canadians to support young women.
In addition to raising awareness for International Women's Day 2016, Scotiabank will also donate $1 to Plan International's 'Because I am a Girl' initiative every time a message with the hashtag #LiftHerUp is liked, shared or commented on.
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
Trend Themes
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3. Social Media Impact on Awareness - Leveraging social media to raise awareness and drive donations for social initiatives through hashtag campaigns.
Industry Implications
1. Event Marketing - Utilizing holographic technology in event marketing to create immersive and impactful experiences.
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3. Non-profit and Social Initiatives - Leveraging social media and technology to raise awareness and funds for non-profit and social initiatives through innovative campaigns.