It seems like the world has gone crazy with photographing their food as if its a piece in an art gallery - I am admittedly one of these people - and the International Food Photography Festival is an outlet to let your food creativity flow.
Created by ad agency Studio SC City in São Paulo, Brazil with Ilson Igreja as the Creative Director, the campaign features artistic renderings of fresh vegetables accompanied by utensils like forks and knives. The ads are completed with the copy "I went down to my garden." Inviting those who are interested in exploring their inner food photographers, this campaign for the International Food Photography Festival combines a modern-day social media phenomenon with the art of the camera.
Let your foodie self out and snap away!
Curated Cuisine Campaigns
These International Food Photography Festival Ads Celebrate Art
Trend Themes
1. Artistic Food Photography - Opportunity to offer unique photography services to food enthusiasts and promote the art of capturing food visually.
2. Social Media Food Culture - Opportunity to create campaigns that leverage the popular trend of sharing food photos on social media platforms to promote food-related events or products.
3. Creative Food Advertising - Opportunity for ad agencies to develop innovative and visually appealing food-related advertisements that capture consumers' attention.
Industry Implications
1. Photography Services - Disruptive innovation opportunity: Offering specialized food photography services that cater to the growing demand for artistic, social media-worthy food visuals.
2. Social Media Marketing - Disruptive innovation opportunity: Developing strategies and tools to effectively leverage the social media food culture for promoting food-related businesses and events.
3. Advertising and Marketing Agencies - Disruptive innovation opportunity: Incorporating creative and visually appealing food-related advertisements into marketing campaigns to stand out in a highly competitive industry.