Usually when space opens up at the mall, a giant billboard printed on the construction barricade announces the incoming store -- not so with the Kate Spade New York interactive retail wall. Conceived by The Science Project, the shoppable facade brings the 'Theater of Retail' to the fashion company's digital shopping experience.
The interactive retail campaign consists of several small touch screens customers can engage with via The Science Project's cloud platform Shopstage. The pre-opening installation, before the store has even opened, has consumers getting excited and interacting with the brand in a formerly unproductive space.
The touch screens ask visitors charming questions before offering personalized recommendations and a digital shopping basket. Shoppers can make purchases then and there, while the platform collects valuable data and customer insight.
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
Trend Themes
1. Interactive Retail Campaigns - The use of interactive touch screens and personalized recommendations in retail installations offers an innovative way for brands to engage with customers and collect valuable data.
2. Shoppable Facades - The integration of retail technology on construction barricades provides a unique and interactive shopping experience for customers, increasing excitement and engagement with the brand.
3. Pre-opening Installations - Utilizing digital platforms and touch screen technology to engage with customers before a store opens creates a buzz and allows brands to gather customer insights and preferences.
Industry Implications
1. Retail - The retail industry can benefit from incorporating interactive retail campaigns and shoppable facades to enhance the customer experience and gain valuable data and insights.
2. Fashion - The fashion industry can leverage pre-opening installations and interactive retail walls to generate excitement, engage with customers, and gather customer preferences and shopping data.
3. Technology - The integration of touch screens, personalized recommendations, and data collection platforms in interactive retail campaigns presents a disruptive innovation opportunity for the technology industry to enhance the retail experience and drive customer engagement.