Belgian beer manufacturer Stella Artois has created this brilliant campaign as a gift for Christmas. The golden lager was originally brewed for the holidays as a lighter option to the heavy dark ales that were popular at the time. In fact, the name "Stella" comes from the Latin word for star.
The commercial shows a craftsman making a magic paper dove which comes to life, flying though snowflakes, delivering a star and bringing light to a snowy village.
The beautiful video is just part of the Stella Artois campaign though. Visit the website and you can download plans to make your own paper stars and doves, read the beer’s history and send also send lovely invitation to a friend to meet and enjoy the holidays over a Stella.
The commercial was created by ad agency Lowe Roche of Canada.
Interactive Papercraft Campaigns
Stella Artois for the Holidays
Trend Themes
1. Interactive Papercraft - Opportunity for brands to engage customers through interactive papercraft campaigns.
2. DIY Paper Crafts - Growing trend of consumers creating their own paper crafts for personal enjoyment.
3. Digital Invitations - Increasing popularity of sending digital invitations for events and gatherings.
Industry Implications
1. Craft and Hobby - Craft and hobby industry can capitalize on the growing interest in interactive papercraft campaigns for enthusiasts.
2. Beverage - Beverage industry can incorporate DIY paper crafts as part of their marketing campaigns to engage customers.
3. Digital Invitation - Digital invitation industry can cater to the increasing demand for online invitations for various events.