Kings Learning—"an employability-focused organization working towards bridging the gap in expectations in the education sector"—developed an interactive language app that will help consumers learn English in more accessible and exciting ways. Since English is considered "an indispensable language skill for Indians looking for jobs in the tech industry and the new-age economy," the mobile application proves to be a highly desirable tool that engages through rewards and gamification.
The enguru app relies on proprietary artificial intelligence algorithms and as a result, is capable of customizing the learning experience for each user. Based on games and conversations, the app was officially launched in 2015. But recently, Kings Learning debuted its first paid feature—Live Classes—which can be purchased with enguru coins that are earned through completing levels in the interactive language app.
AI-Powered Interactive Language Apps
Kings Learning's enguru App Boasts Games and Rewards
Trend Themes
1. Gamification in Language Learning - There is an opportunity to incorporate gamification elements into language learning apps, making the learning experience more engaging and rewarding.
2. AI Customization in Education - The use of artificial intelligence algorithms to customize the learning experience for individual users offers disruptive innovation opportunities in the education industry.
3. Mobile Language Learning Apps - The development of interactive language learning apps for mobile devices presents a disruptive innovation opportunity in the language learning market.
Industry Implications
1. Education Technology - The education technology industry can explore the use of gamification and artificial intelligence in language learning apps to improve the learning experience for students.
2. Language Learning - The language learning industry can benefit from the development of mobile apps that incorporate gamification and AI to make language learning more accessible and exciting.
3. Mobile App Development - The mobile app development industry can focus on creating innovative language learning apps that utilize gamification and AI technologies to attract and engage users.