Last month, Fiat won best in show for the interactive category of the One Show with AKQA’s 'Eco Drive.'
Fiat's Eco Drive app allows its drivers to plug in a USB into their car while driving. The USB collects data analysis of the driving activity and lets Fiat drivers upload it onto their computers.
The point of this neat Fiat Eco Drive app is to teach its drivers how to drive more economically by helping them save on emissions, fuel and maintenance.
Eco-Friendly Driving Apps
Fiat Creates 'Eco Drive' for Green Drivers
Trend Themes
1. Eco-driving Apps - The trend of eco-driving apps is growing rapidly, as people are becoming more environmentally conscious and looking to save money on fuel and maintenance costs
2. Connected Cars - The trend towards connected cars is creating new opportunities for eco-driving apps, as data can now be collected and analyzed in real-time on the go
3. Data-driven Personalization - Eco-driving apps that use data analysis to personalize driving tips and recommendations for individuals are becoming increasingly popular and disruptive in the market
Industry Implications
1. Automotive Industry - The automotive industry has the opportunity to integrate eco-driving apps into their cars, giving them a competitive edge in the market
2. Technology Industry - The technology industry can create new and innovative ways to collect, analyze, and utilize data from eco-driving apps to provide more personalized and effective recommendations
3. Renewable Energy Industry - The renewable energy industry can use data from eco-driving apps to make more informed decisions about their investments in green energy, helping to reduce carbon emissions and mitigate climate change