The brainchild of advertising agency Saatchi & Saatchi, a number of UK bus shelters have been transformed into interactive gaming stations which invite travelers to bash as many digital falling eggs as they can in 20 seconds, in order to release their creamy goop.
It sure is a novel way to beat boredom while waiting for your bus to arrive.
The agency responsible for turning these bus shelters into touch-screen fairground stalls also released new television ads for Cadbury last month.
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
Trend Themes
1. Interactive Gaming Stations - Opportunity for businesses to incorporate interactive gaming elements in their marketing campaigns.
2. Augmented Reality Advertising - Potential for businesses to create immersive and interactive advertising experiences using augmented reality technology.
3. Multi-sensory Marketing - Businesses can explore the use of engaging multiple senses to create memorable and impactful marketing campaigns.
Industry Implications
1. Advertising - Advertising agencies can leverage interactive technologies to create innovative and engaging campaigns for their clients.
2. Confectionery - Opportunity for confectionery brands to use interactive elements to promote their products in a fun and engaging way.
3. Digital Signage - Companies in the digital signage industry can develop and install touch-screen displays for interactive advertising purposes.